Digitization enables access to information and the use of services at any time and in any place. By enriching their physical products with digital services, enterprises are able to offer their clients an enhanced user experience. While this transformation of traditional business processes generates potential at different levels of the value chain, it requires a consistent realignment of organization, responsibilities and systems. Our solution portfolio provides support to our clients when it comes to the implementation of digital potentials.
#GET
DIGITALNOW
Digital transformation is the buzzword in all industries. Especially in industry, the trend "Industry 4.0" describes the transformation of all stages of the value chain (from procurement and production to sales and communication). We focus on a customer-to-enterprise interface and develop solutions for a non-disruptive communication chain – from contact point strategy (media, social, CRM) through activation processes to the linkage with machine processes (IoT).
We support our clients in the analysis and identification of possible fields of action and cross-functional processes. In doing so, we think about the result and develop processes that generate added value.
RESULT:
- TRANSPARENCY through availability and synchronization of data and information along all process lines
- CONNECTIVITY by providing interfaces for employees, machines and clients
- AGILITY through direct knowledge transfer and open, cross-functional operating procedures
- SAFETY through individual and connectable system solutions
#SMART
POSITIONS
OUR SOLUTION OFFERS VISITOR MONITORING & MOBILE ACTIVATION IN THE REAL WORLD.
SMART POSITIONS does not only enable you to measure visitor behaviour at your exhibition stand or within your branch network. SMART POSITIONS has been consistently developed in dialogue with our clients and their challenges and thus offers you a maximum of reliability and flexibility. Our clients comprise globally active companies from the automotive, entertainment, engineering, mobility and infrastructure sectors. Our solution can be used at short notice in the environment of trade fairs and events (sectors) but also for continuous monitoring of branches or critical sectors (waiting situations, passageways).
With SMART POSITIONS we deliver an all-in-one solution and offer you full service from project planning and initialization to the operation of the solution.
PLANNING & CONCEPTION
Together with you, we plan and develop a customized tracking and activation concept. Based on our vast experience from many successfully completed projects, we are able to support you perfectly.
INITIALIZATION & OPERATION
We guarantee smooth coordination from initialization to reporting. Even in dynamic environments like a trade fair, we take care of the quality management of the installation, in addition to setting up and dismantling the system.
INTEGRATION & CUSTOMIZATION
Enjoy maximum flexibility thanks to our Restful API framework. You can count on us from the integration into your existing IT infrastructure to the design of customized visualization solutions.
SOLUTION OVERVIEW
In addition to the basic functions, SMART POSITIONS can be expanded according to your needs. Along with the standard functions (see below), SMART CLIENTS (hardware) provides the basis for developing company-specific process interfaces. Among others, you can use SMART POSITIONS to redeem QR Codes in your stores, activate your clients with in-app push notifications (via beacons) or have on-site processes controlled directly via the visitor's smartphone (IoT).
TRACKING & MONITORING
Generate real-time visitor data to analyze and optimize your on-the-ground activities.
Visitor analysis (retention time, visitor route analysis)
Operation in online (LAN/3G) or offline mode (data import)
Access Online Reporting Dashboard/Data Export
DIGITAL SIGNAGE
Plan your signage content centrally and deliver it up to 4K.
DIGITAL SIGNAGE
Signage player and planning tool for video and graphic elements
QR-Code-Editor
Dynamic beacon management
MOBILE ACTIVATION
In addition to beacon control, our solution offers QR code integration for signage which allows easy and direct interaction with visitors.
Our solution is available both as SaaS and on-premise and meets the requirements of the DSGVO through our customizable anonymization procedures.
REFERENCES
Our solution is Plug & Play and can therefore also be used under very dynamic conditions which prevail at occassions like trade fairs and events. We are absolutely flexible and experienced in setting up our solution in different environments. Our team does not know any show stoppers.
Riem Arcaden (Munich), EGX 2018 (Berlin), BMW Welt (Munich), BMW IAA 2019 (Frankfurt), Madrid Games Week 2018, 2019 (Madrid), Sony PlayStation Gamescom 2017, 2018 (Cologne), FESTO SPS 2019 (Nuremberg), Tank und Rast (various locations), Tag Heuer Geneva Motor Show 2018 (Geneva), Sony Playstation Lisboa Gamesweek (Lisbon), Polymanga, Werkmeister & Co (catering), ESWE Verkehr (Wiesbaden), Joey's Pizza (Zurich), FESTO Hanover Fair 2018 (Hannover), Reed Exhibition (Düsseldorf), Huawaii Showroom (Munich).
APPLICATION EXAMPLES
Working and application examples of SMART POSITIONS
POS & locations
In addition to transaction data from the POS system or merchandise management system, SMART POSITIONS can be used to collect key metrics prior to the purchase. Looking at the number of visits broadens the view of visitor behavior across all branches and allows possible deviations and behavior patterns to be identified before a transaction takes place.
Service & signage
As a Restful API Framework, our solution provides the basis for developing digital services at the physical contact point. In addition to the basic functions for the central administration of clients up to the tracking of visitor flows, SMART POSITIONS provides the platform for development and control of customer-centric services from signage to beacons and from information to transaction.
Fair & event tracking
The analysis of visitor behaviour at exhibition stands enables the generation of key metrics to determine the commitment of stand visitors with different product ranges. In addition, SMART Positions provides a simple platform for the integration of further service and communication processes for a profound added value offer beyond the physical exhibits.
CONTACT REQUEST
We are at your disposal for inquiries and individual solution ideas.
#SMART
MARKET INTELLIGENCE
Our extensive experience from our collaboration with global players and regional champions helps to evaluate possible fields of action. This enables us to deliver best-in-class results and provide you with a competitive edge at all times.
- Automotive & Mobility
- Aviation & Logistics
- Gaming & Entertainment
- Banking & Finance
- Industry & Engineering
- Energy
Hamburg Airport
The process and information chain in the field of ground handling services is complex and widely distributed and is processed manually. We optimized and automated the information processes from start to finish. From the recording of movements to the automated output of individual or automated rule and shift reports for the airlines and trades.
By introducing additional control processes, we were able to optimize not only the availability of the data, but also their quality and to minimize error rates.
Our scope of performance:
- MVT clearing
- SLA management
- DLC management/clearing
- Performance monitoring
- Quality management (trades, clients, shifts)
- EUStat reporting
Result:
We increased the data quality and thus enabled a comprehensive quality management for ground handling and all process participants. The data is provided by self-service processes (dashboards, export) or automated rule and shift reporting to both internal trades and clients (airlines).
Daimler Mobility
As part of various market analyzes, we developed a usage monitoring system for various mobility options which delivered real time user data from international parking management platforms.
With our SMART data solution, we determined various key usage figures from relevant platforms in the German, Swiss, UK and US markets.
Our scope of performance:
- Monitoring process for the use of online parking marketplaces/systems
- Analysis of different parking providers (Peer-to-Peer)
- Development of a scoring model with reference to availability, price and capacity utilization metrics
- Comparison of the different business models and markets and their future sustainability
- Recommendations for action according to different market and future scenarios
Result:
Strategic analysis and advice to optimize the customer's own service portfolio and possible market development strategies.
car2go
For our customer car2go we developed a real-time monitoring system for the usage intensity of its own vehicle fleet and that of its competitors based on geo-segmentation. Different usage clusters (duration, frequency) as well as the corresponding geo-coordinates of the entire vehicle fleet were recorded. The analysis was carried out in 1:1 minute intervals of more than 1000 vehicles per city.
Our scope of performance:
- Development of data sources and monitoring processes
- Geo and data generation
- Data modelling and processing
- Analysis and context visualization
- Dashboard and documentation of the results
Result:
The generated usage data provided reliable key metrics on geographical and temporal dimensions of usage. By comparing the data with those of the peers, we provided relevant key metrics to optimize the business area and impact scenarios for the client.
car2go Europe
Agility and speed (TTM) are essential for efficient customer communication and service management. For our client car2go, we developed an international marketing and service platform which provided the marketing department with simple landing page templates for marketing activities, service processes (minute packages/gift cards) including extensive standard functionalities and connection of business processes (registration, tracking etc.).
Our scope of performance:
- CMS concept & templating
- APIs and development of service and data processes
- Content management & marketing support (global)
- Interface management from content to media
- Campaign management & optimization (social, performance, media)
Result:
Minimization of lead times (TTM) for marketing by standardizing communication and customer acquisition processes. Maximization of brand experience through customer-centric communication and seamless service management.
Festo
Industry and mechanical engineering are facing massive changes due to digitization. All areas from sales through communication to product development must be analyzed and checked for future relevance. It is necessary to develop processes that enable a seamless connection of the different information levels and process participants (company/customer).
For our client Festo, we developed integrated solution modules to support digital processes and assist in the formulation and implementation of future sustainable concepts.
Our scope of performance:
- Digital process and strategy consulting
- Media/interaction analysis of the brand and defined target markets/competitors
- Web development and process management online marketing
- System development IoT and Industry 4.0
- Interface development
- Web analytics
- Technical, creative support and campaign management
Sony PlayStation
Sony PlayStation
In addition to the Sony PlayStation console (HW platform), Sony PlayStation markets its own and third-party game software. The market for software marketing is under great pressure, especially in the premium segment (A-AAA titles). The products are sold to the market with high communication and distribution costs and must reach the sales targets within a short period of time. Our marketing monitoring modules help Sony PlayStation identify communication and sales-related insights. Through our extensive brand and topic analysis, we show the current market situation in real time and thereby provide reliable recommendations for action in the areas of marketing, PR and sales. Our various internal process and service dashboards enable the successful implementation of a datacentric management strategy.
Our scope of performance:
- Social/media monitoring
- Social/media impact analysis according to topics, media, platforms
- Content clipping and rule-based theme alerts
- Influencer and media relevance analysis
- Trade & sales monitoring
- IT security
- Dashboarding and process support
- Development of a trigger-based programmatic marketing approach
- CRM, social & performance campaign management
Result:
Design and implementation of data-centric management processes beyond departmental boundaries. Increase in the quality of decision-making and responsiveness of all stakeholders.